Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?

Campaign operations and demand generation are part of the same value chain of campaign creation, so it depends on the size and scale of your teams as well as the speciali...

Typically, I've seen this fall under marketing operations. There have been cases where marketing operations owns more of the tech stack, integrations, and programs like s...

From my experience, campaign operations fall under marketing operations except with smaller teams such as startups. For example, I work at a startup and drive the majorit...

Based on my experience, campaign operations usually fall under marketing operations. However, this may largely depend on the stage of the business. For startups, it may m...