Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
The MarTech stack is only as good as the strategy, people, and process it supports. Invest in the strategy, people, and process to set the foundation, and then select MarTech that will amplify and accelerate that. The MarTech stack at Morningstar includes 6sense, Asana, Bizible, Contentstack, Eloqua, SFDC, BrightTalk, ZoomInfo, and BigMarker
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
First and foremost, the tools need to support your goals. You could have all the tools available, but they may not align with the desired business outcomes. Once you have aligned your goals and requirements and have a set strategy for foundational purposes, only then should you consider investing in additional tools. With that being said, here are a few examples for best-in-class campaign execution: Project management examples: Asana, Trello, or Monday.com Social media management examples: Hoots ...Read More
February 1 @ 10:00AM PT
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