Communities
Sign Up / Sign In
Back to Your Feed
How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 24
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration?
- Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue equally.
- Respond versus react. With collaboration you can respond in a meaningful way to what’s most impactful and continue iterating.
Sales are on the front lines. Understanding their feedback on how customers are responding is critical. This helps you to respond appropriately to what’s working and what’s not working. Similarly, sales feedback on your ABM strategy is like gold.
None of this would be possible without communication and partnership.
646 Views
Related Ask Me Anything Sessions
Salesforce Vice President, C-Suite Marketing, Kexin Chen on Developing your Demand Generation Career
February 13 @ 10:00AM PST
Qualia Director, Demand Generation, Laura Lewis on Demand Generation Skills
January 18 @ 10:00AM PST
Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
July 27 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Observable Head of Growth Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Joann Guo
Spotify Associate Director, Growth Marketing
Laura Lewis
Qualia Director, Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Related Questions
What are the most common mistakes you see candidates make during an interview for a demand generation position?What skills would you prioritize most for the first demand gen. hire at a series B startup?What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?