Question Page

How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootNovember 23

Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration?

  • Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue equally.
  • Respond versus react. With collaboration you can respond in a meaningful way to what’s most impactful and continue iterating.

Sales are on the front lines. Understanding their feedback on how customers are responding is critical. This helps you to respond appropriately to what’s working and what’s not working. Similarly, sales feedback on your ABM strategy is like gold.

None of this would be possible without communication and partnership.

998 Views
Top Demand Generation Mentors
Kady Srinivasan
Kady Srinivasan
Lightspeed Commerce Chief Marketing Officer
Jennifer King
Jennifer King
Snowflake Head of Demand Generation
Bhavisha Oza
Bhavisha Oza
Gong Performance Marketing Lead
Sheena Sharma
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Kanchan Belavadi
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Keara Cho
Keara Cho
Salesforce Sr. Director, Field Marketing
Laura Lewis
Laura Lewis
Head of Marketing
Kelley Sandoval
Kelley Sandoval
Databricks Senior Director, Demand Generation
Adam Kaiser
Adam Kaiser
6sense VP, Brand & Growth Marketing