Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration? Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue equally. Respond versus react. With collaboration you can respond in a meaningful way to what’s most impactful and continue iterating. Sales are on the front lines. Understanding their feedback on how customers ...Read More
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