How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • November 23
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration?
- Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue equally.
- Respond versus react. With collaboration you can respond in a meaningful way to what’s most impactful and continue iterating.
Sales are on the front lines. Understanding their feedback on how customers are responding is critical. This helps you to respond appropriately to what’s working and what’s not working. Similarly, sales feedback on your ABM strategy is like gold.
None of this would be possible without communication and partnership.
1013 Views
Top Demand Generation Mentors
![Bhavisha Oza](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F013%2F221%2Fthumb%2Favatar.jpeg%3F1669766885&w=128&q=75)
Bhavisha Oza
Gong Performance Marketing Lead
![Jennifer King](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F028%2F045%2Fthumb%2Fjen_pic1.jpeg%3F1738595579&w=128&q=75)
Jennifer King
Snowflake Head of Demand Generation
![Kanchan Belavadi](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F017%2F286%2Fthumb%2FKanchan_at_DCWT_light.jpg%3F1679652242&w=128&q=75)
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
![Keara Cho](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F011%2F182%2Fthumb%2Favatar.jpeg%3F1656438256&w=128&q=75)
Keara Cho
Salesforce Sr. Director, Field Marketing
![Jeff Jewett](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F017%2F121%2Fthumb%2Favatar.jpeg%3F1678203324&w=128&q=75)
Jeff Jewett
Deel Senior Director, Lifecycle Marketing & Marketing Operations
![Fanette Jobard](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F027%2F172%2Fthumb%2FFanette_Plessis_24-10-29_1763.jpg%3F1730321649&w=128&q=75)
Fanette Jobard
Sentry Head of Demand Generation
![Sheena Sharma](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F011%2F697%2Fthumb%2Favatar.jpeg%3F1659982210&w=128&q=75)
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
![Matt Hummel](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F014%2F060%2Fthumb%2Favatar.jpeg%3F1672856618&w=128&q=75)
Matt Hummel
Pipeline360 Vice President of Marketing
![Kayla Rockwell](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F011%2F216%2Fthumb%2Favatar.jpeg%3F1657055399&w=128&q=75)
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
![Jessica Cobarras](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsharebird-production%2Fuser_profiles%2Favatars%2F000%2F028%2F264%2Fthumb%2Favatar.png%3F1736280903&w=128&q=75)
Jessica Cobarras
Asana Head of Revenue Marketing
Related Questions
What's a typical career path for a Demand Generation manager?What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?How do you typically build a case for more budget? Any strategies that have worked well for you here?How do you drive accountability into a Demand Generation organization?What are the most common mistakes you see candidates make during an interview for a demand generation position?What is your favorite demand generation interview question and the best answer you've heard?