How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

Question

Monica Myers · Accepted Answer

I've had success working with DG agencies across paid media, operations, and lifecycle, as well as challenges, and have learned a few key strategies to make these relatio...

Andy Ramirez ✪ · Answer

I’ll start by saying I’m a big believer in the value of agencies. The right partners can bring deep domain expertise, the ability to flex resources up or down as needed, ...

Laura Lewis · Answer

Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that r...

Ravali Dodia · Answer

I’ve worked with a few 3rd-party demand gen agencies in my past, mostly for scale and reach when we needed to accelerate pipeline or test new markets quickly. I think the...

Helana Zhang · Answer

The success metric will differ based on what the ask or proposal for the agency is. Are they helping to execute paid media? Are they driving net new contact acquisition?B...

Kanchan Belavadi · Answer

What are you driving with your demand generation agency?Form fills for whitepapers, other assetsRegistrationsAttendance at webinars, eventsImpressions, clicks on postsWeb...

Steve Armenti · Answer

This is tricky because lead generation providers want you to measure based on CPL or mqls. That's wrong. The truth is that none of these leads will be qualified or sales ...

Matt Hummel · Answer

The key for agency success is establishing goals, no different than you would if you used internal resources. I recommend thinking in terms of both leading and lagging in...

Erika Barbosa · Answer

Whether or not a 3rd-party agency will make sense for your business is truly dependent on your own scenario. I recommend considering your budget and resources to determin...