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What framework do you use when assessing a new opportunity at a different company?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

When I'm looking for a new role, I have a couple of steps in my process. First, I narrow down the job titles and types of companies I'm looking for. This might mean I on...

1,285 Views

What are the most common mistakes you see candidates make during an interview for a demand generation position?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

One of the mistakes I see most often (and this applies to any interview) is not doing your prep work. Take 15 minutes to read about the company and understand what they ...

1,228 Views

What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future demand generation managers to avoid?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Vagueness is the biggest one. If someone “owned everything” but can’t explain tradeoffs, baselines, or outcomes, that’s a problem.Blame-shifting is another. E.g. pointing...

364 Views

How does one gauge autonomy in a demand generation interview?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Autonomy is critical, especially in remote environments (WooCommerce is fully distributed).I’ll ask about something they identified and drove without being told, an oppor...

343 Views

How do you reduce bias and ensure structured, consistent scoring across interviewers for demand gen candidates?

Kanchan Belavadi

Snowflake Director Field Marketing - GCC, India • 8mo

There are a variety of measures that can help reduce bias in any interview, not only a demand gen one. Setting proper expectations on the job role and providing all inter...

404 Views

For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions...

1,774 Views

How do you probe budget management skills, including scenario planning and reallocating spend mid-quarter?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Anyone can manage a budget when everything’s working. The real test is what happens when it’s not.I ask candidates to walk me through a moment where something underperfor...

424 Views

How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

Hot take: Demand gen and Sales should never be a handoff. It’s one system. The strongest teams align on who they’re targeting and who they’re not, what signals matter, an...

433 Views

What portfolio artifacts or dashboards do you ask candidates to share, and how do you verify their role in building them?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 7mo

For me, the artifact matters less than how they use it. I’m looking for evidence of how someone thinks, not just what they shipped.I’ll usually ask for them to walk me th...

412 Views

What interview exercises work best for senior leadership roles (Director/VP) versus IC demand gen roles?

Guillermo Novillo

Microsoft Director of Integrated Marketing, Americas • 8mo

For senior LT DG roles (e.g., Director or VP level roles), the expectation is about how you would be able to drive innovation and transform your team and business for gre...

1,174 Views

What questions help you assess the ability to lead cross-functional launches with product marketing, RevOps, and Sales?

Adam Kaiser

6sense VP, Brand & Growth Marketing • 8mo

Please walk me through the last major launch you owned. How did you align Product Marketing, RevOps, and Sales, and what specific process or touchpoints kept everyone mov...

656 Views

How do you test creative and messaging skills without turning the interview into free spec work?

Adam Kaiser

6sense VP, Brand & Growth Marketing • 8mo

I'd provide the candidate with an example (campaign concept, specific ad, etc) and then ask for a quick overview of how they would go about creating the messaging as well...

929 Views

What reference-check questions have been most revealing for validating pipeline claims and team leadership?

Matt Henderson

Sentry Director of Growth | Formerly JumpCloud • 8mo

Pipeline claims are hard. If the number seems outlandish, I'll usually ask "Wow, what was the pipeline in the prior qtr?" or "Wow, what was the goal?" On team leadership,...

796 Views

What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?

Kady Srinivasan

You.com Chief Marketing Officer • 1y

A: Tactically, you need to know funnel analytics, paid strategy, email and outbound orchestration, and attribution. Intangibly, you need grit, a bias toward testing, empa...

478 Views

What is your favorite demand generation interview question and the best answer you've heard?

This could be tech stack related questions, but also more general demand gen questions.

Guillermo Novillo

Microsoft Director of Integrated Marketing, Americas • 8mo

"Best" DG interview question:How would you connect and align your company's marketing/DG goals with sales?Potential answer:First, we need to understand and differentiate ...

873 Views

As a hiring manager, what do the best demand generation candidates have in common?

Guillermo Novillo

Microsoft Director of Integrated Marketing, Americas • 8mo

Good DG Managers are able to connect data (i.e. core DG KPIs) with the business, which enables them to focus on the strategy and tactics that drive greater business impac...

898 Views

What are the key questions you like to ask and why? How would the proper answers to your questions look like?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

One of my all-time favorites is "What is your biggest weakness?" The best answers are real, show that the candidate knows themselves well, and are structured in a way tha...

948 Views

How can I improve my interviewing skills for a demand generation role?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

You can improve your interviewing skills in what I group as five different but complementary categories. Preparation: This is first and foremost. The more prepared you a...

2,871 Views

Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glim

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

This is going to be largely dependent on how much you want the role and the level of the role. You’ll find 30-60-90 plans are requested more often with certain roles. How...

934 Views

Demand Generation Career Path · Demand Generation Interviews