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Demand Generation Interviews

6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
912 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role and can be tailored. * How would you measure success in XYZ type of campaign? I’m looking for an answer that speaks to a str......Read More
341 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
You can improve your interviewing skills in what I group as five different but complementary categories. 1. Preparation: This is first and foremost. The more prepared you are the more confidence you’ll have. Regardless of what level you are at in your career, I’m an advocate for prepara......Read More
633 Views
4 Answers
Sruthi Kumar
Sruthi Kumar
Inscribe Head of Demand GenerationAugust 9
I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO).  For the role itself I look for some of the items I ......Read More
447 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. * Not being prepared. This may seem obvious, but it happens often enough to note it. Specifically for demand gen, you have to be able to demon......Read More
489 Views
3 Answers
Sruthi Kumar
Sruthi Kumar
Inscribe Head of Demand GenerationAugust 9
Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team) Intangible: - Think about campaigns/programs with an integrated lense - Strong cross-communication sk......Read More
673 Views
2 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me. Here are three resources that include several interview questions for inspiration: * 100 Demand......Read More
495 Views
What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
3 Answers
Liz Bernardo
Liz Bernardo
Snow Software Director of Demand Generation and Channel Marketing - AmericasOctober 26
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More
1489 Views
1 Answer
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingJanuary 3
This is going to be largely dependent on how much you want the role and the level of the role. You’ll find 30-60-90 plans are requested more often with certain roles. However, it is also not generally realistic to craft numerous 30-60-90 plans at any given time. Evaluate this from the perspective......Read More
389 Views
1 Answer
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingNovember 23
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration? * Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue e......Read More
481 Views