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Demand Generation Interviews

As a hiring manager, what do the best demand generation candidates have in common?

7 Answers

Counterpart Marketing Lead • November 23

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More

2495 Views

What framework do you use when assessing a new opportunity at a different company?

5 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 9

I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO). For the role itself I look for some of the items I ......Read More

1136 Views

What are the key questions you like to ask and why? How would the proper answers to your questions look like?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • November 23

Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role and can be tailored. * How would you measure success in XYZ type of campaign? I’m looking for an answer that speaks to a str......Read More

580 Views

How can I improve my interviewing skills for a demand generation role?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • November 23

You can improve your interviewing skills in what I group as five different but complementary categories. 1. Preparation: This is first and foremost. The more prepared you are the more confidence you’ll have. Regardless of what level you are at in your career, I’m an advocate for prepara......Read More

2261 Views

What are the most common mistakes you see candidates make during an interview for a demand generation position?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • November 23

I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. * Not being prepared. This may seem obvious, but it happens often enough to note it. Specifically for demand gen, you have to be able to demon......Read More

729 Views

What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?

3 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 9

Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team) Intangible: - Think about campaigns/programs with an integrated lense - Strong cross-communication sk......Read More

1116 Views

For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • November 23

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me. Here are three resources that include several interview questions for inspiration: * 100 Demand......Read More

744 Views

What is your favorite demand generation interview question and the best answer you've heard?

This could be tech stack related questions, but also more general demand gen questions.

3 Answers

Liz Bernardo

Snow Software Director of Demand Generation & Partner Marketing - Americas • October 26

My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More

2715 Views

Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glim

1 Answer

Erika Barbosa

Counterpart Marketing Lead • January 3

This is going to be largely dependent on how much you want the role and the level of the role. You’ll find 30-60-90 plans are requested more often with certain roles. However, it is also not generally realistic to craft numerous 30-60-90 plans at any given time. Evaluate this from the perspective......Read More

640 Views

How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?

1 Answer

Erika Barbosa

Counterpart Marketing Lead • November 23

Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration? * Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue e......Read More

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