Demand Generation Interviews

I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline

The framework will be unique to an individual, but here are some areas I recommend you consider: Seek a manager you can learn from. I firmly believe in a growth mindset. That being said, I recommend

This is a great question, and like most questions, there isn't one perfect answer. It really depends on the organization (size, growth rate, etc.), but I'll share some key things I would certainly wan

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate cu

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate cu

The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much more, and the best candidates

My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question becau

My favorite demand generation interview question is around how do you measure success. I tailor the question based on the role, but the essence of the question is the same. This is my favorite questi

Walk me through your favorite campaign.  I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they understand their audience? Did they d

This is going to be largely dependent on how much you want the role and the level of the role. You’ll find 30-60-90 plans are requested more often with certain roles. However, it is also not generally

Tactical: - Be close to the metrics - Strong writer - Problem solver - Solid speaker (this helps when you are presenting to sales all hands or even internally to your own marketing team) Intangible:

The most important skills for demand generation managers consist of: A constant curiosity to learn and grow. The ability to communicate clearly. The ability to deeply understand your customers. A sol

Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration? Constant feedback loop.

Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role and can be tailored. How would

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me. He

Some of the most common red flags I’ve encountered were around speaking to information on your resume and lack of attention to detail. Here are some examples: Placeholders left such as for revenue. I

I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. Not being prepared. This may seem obvious, but it