As a hiring manager, what do the best demand generation candidates have in common?
Demand Generation InterviewsDemand Generation Career PathDemand Generation SkillsBuilding a Demand Generation Team
14 Answers
OpenPhone VP of Marketing • 3y
For me, the best demand generation candidates are growth-oriented, have customer empathy, and have a strong quantitative bent. For growth-oriented, this means that they ...
2429 Views
GitLab Head of Growth Marketing • 3y
Across every role in growth there's one common trait I try to ensure. The ability to look at seemingly disparate data, make sense of it, create hypotheses, and prove or d...
1655 Views
Snowflake Head of Demand Generation • 1y
I look for three traits when I hire - 1) does this person have a strong sense of ownership especially around accountability and delivering results, 2) openness for feedba...
1106 Views
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 10mo
The best demand gen candidates understand two things deeply: the sales funnel and how to work cross-functionally.You can use tools like Notion to build campaign briefs or...
640 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
The best demand gen candidates bring a balance of art and science! Demand Gen is not just being a digital marketer, and it's not just being really creative. It's so much ...
1309 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y
The common traits that all of the best demand generation candidates have is a growth mindset and the ability to combine both data/science and creativity in their approach...
1235 Views
Microsoft Director of Integrated Marketing, Americas • 5mo
Good DG Managers are able to connect data (i.e. core DG KPIs) with the business, which enables them to focus on the strategy and tactics that drive greater business impac...
798 Views
Asana Chief Marketing Officer (interim) • 1y
The best Demand Generation candidates possess a unique blend of strategic thinking, creativity, and executional excellence. They deeply understand the product, messaging,...
1401 Views
Databricks Senior Director, Demand Generation • 1y
Whenever there is an open position on the Demand Generation team, we go through an exercise to understand the overall technical skill set we want this person to have, and...
874 Views
Snowflake Head of GCC Marketing, India • 1y
The biggest skill is an ability to learn. Learning and staying agile and relevant is extremely critical, as we operate in a highly evolving space, these day. Learning has...
682 Views
Databricks Senior Group Manager, Demand Generation • 2y
I believe the top traits across demand generation candidates are as follows:Sense of urgency Attention to detail Curiosity Have a point of view but hold it lightly Growth...
949 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do yo...
667 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
The best candidates do a few things during the interview process:They answer the question asked, with specificity. Don't stay theoretical in your answers - choose a speci...
512 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do yo...
7404 Views
Related Questions
What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?From your perspective, who is the most critical piece on a demand-gen team?For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?What is your favorite Demand Generation interview question and the best answer you've heard?What are the core roles you consider essential on a best-in-class demand gen team?