How can someone from a different field transition to demand generation?

From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though.

I recommend doing some research and educating yourself on what aspect of demand generation interests you the most. Demand gen can mean different things in different orgs so get clarity on what you are motivated by. There are tons of free resources to get you started.

Wherever you are in your transition, know you can do this! There is depth and breadth to the field - everything from analytical to more creative positions and everything in between.

Yes, definitely! Showing interest in demand generation is a great start. If you are currently in another field and want to move over, I'd encourage you to look for ways you can partner with the demand generation team or lean in to be a resource they might need for a specific project. This way you can gain insight and experience and hone some of your skills before making the full switch.

Great question! I get asked this all the time. It really all depends on your background, but I would urge you to familiarize yourself with marketing terminology like funnel stages, mqls, lead scoring, conversion rates, etc. I would also review your existing skills to see what would be transferable. Perhaps you are a strong writer, or tech savvy, or someone that is very organized and can project manage. These are all transferable skills. Sign up for free online courses through Hubspot or get certified in the latest automation tools. Find out who in your network has a demand gen role that you can interview. Lastly, whenever you are transitioning from one field to another, it's perfectly acceptable to apply for an entry-level position. Companies don't expect you to know everything, they will train you as long as you have a desire to learn.