Question Page

How can someone from a different field transition to demand generation?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootJanuary 26

From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine where you could land. This is absolutely doable though.

I recommend doing some research and educating yourself on what aspect of demand generation interests you the most. Demand gen can mean different things in different orgs so get clarity on what you are motivated by. There are tons of free resources to get you started.

Wherever you are in your transition, know you can do this! There is depth and breadth to the field - everything from analytical to more creative positions and everything in between.

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Katie Jane Parkes
Nexus Communications VP of Creative | Formerly ShopifyApril 28

Yes, definitely! Showing interest in demand generation is a great start. If you are currently in another field and want to move over, I'd encourage you to look for ways you can partner with the demand generation team or lean in to be a resource they might need for a specific project. This way you can gain insight and experience and hone some of your skills before making the full switch.

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