How can someone from a different field transition to demand generation?
Snowflake Head of Demand Generation • 1y
Great question! I get asked this all the time. It really all depends on your background, but I would urge you to familiarize yourself with marketing terminology like funn...
1649 Views
You.com Chief Marketing Officer • 9mo
A: Tactically, you need to know funnel analytics, paid strategy, email and outbound orchestration, and attribution. Intangibly, you need grit, a bias toward testing, empa...
810 Views
Showpad Director, Growth Marketing | Formerly a child • 6mo
Transitioning into demand generation starts with mindset, not credentials. The fundamentals of marketing can be taught. What’s harder to teach is taste; design instinct, ...
541 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From my perspective, you can transition to demand generation quite easily. Depending on where you are transitioning from and the associated level, this can help determine...
1173 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 6mo
1. Leverage Data skillsDemand Generation is about making money/pipeline, optimizing conversion rates, and managing a budget so your comfort with numbers and efficiency is...
396 Views
Salesforce Sr. Director, Field Marketing • 6mo
Honestly, the folks I love bringing over are the ones who've spent time in Inbound and Outbound Sales. They're so good! Why? Because they already have a deep, practical u...
399 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 3y
Yes, definitely! Showing interest in demand generation is a great start. If you are currently in another field and want to move over, I'd encourage you to look for ways y...
607 Views
Related Questions
How do you transition from sales to a demand generation role?What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?What advice do you have for recent graduates that want to go straight into Demand Generation?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)What is your favorite Demand Generation interview question and the best answer you've heard?