Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
If done properly, integrating sales feedback should not only NOT compromise the broader marketing objectives, but it should actually make your marketing efforts more successful. Now keep in mind, not all sales feedback is created equal. But your sales reps should be your best friends - they should have their finger on the pulse of your customers. They should be able to validate your messaging and content and provide insights into your target accounts. Take all of that and build it in to what you ...Read More
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