Seso Head of Demand Generation • Jun 10
I treat sales as a standing source of customer intelligence, not just a downstream recipient of leads. That means consistently asking reps what prospects and customers actually care about—the objections they hear, the language buyers use, the problems that keep surfacing on calls—and feeding that directly into messaging. The key is involving them early, during messaging development rather than after a campaign is built. It's a lot cheaper to pressure-test a topic in a 15-minute conversation than ...Read More
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