In what ways have you integrated sales feedback into the demand gen strategy without compromising the broader marketing objectives?

If done properly, integrating sales feedback should not only NOT compromise the broader marketing objectives, but it should actually make your marketing efforts more successful. Now keep in mind, not all sales feedback is created equal. But your sales reps should be your best friends - they should have their finger on the pulse of your customers. They should be able to validate your messaging and content and provide insights into your target accounts. Take all of that and build it in to what you are doing.

Now if the sales feedback is something like - "hey, I think you should advertise on this random channel" - start by asking why. My experience is they see others doing it and often think it's the latest trend and so we should also be doing it. Don't fall into that trap. Always ask for the why. Maybe they will surprise you with feedback such as "because this account told me that's how they get their information!"