Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
I once wrote a blog post called "When did MQL become a 4-letter word." And this remains such a hot-button topic. Are MQLs dead? Should we be focused on accounts? Qualified accounts? ABM? Engagement? The list goes on and on. There is no one-size fits all response to whether you should be using MQLs. But I would contend whatever your approach the intent (pun intended) of an MQL is to create meaningful engagement within your target accounts, which in turn will demonstrate intent to buy. To specific ...Read More
922
Views
