Earlier in your career, how did you work with the C-Suite?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 5
Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that managers would ask for all the details and then distill them down appropriately for the specific C-Suite.
There were times when I was in the same room fielding their questions. In those situations, I found the most success by knowing my numbers and sticking to the messaging that was resonating the best. It was helpful to speak to what was working and what was not.
780 Views
Top Demand Generation Mentors
Matt Hummel
Pipeline360 Vice President of Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Sentry Head of Demand Generation
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Related Questions
Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward? What are the best habits to do when working with C-Suite?How do Demand Generation key stakeholders from other departments change as your company grows?Who do you align yourself with to gain momentum in the leadership organization?What do your interactions with the C-Suite look like on a regular basis?What do demand generation managers get wrong when trying to influence the C-Suite?