Earlier in your career, how did you work with the C-Suite?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • May 5
Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that managers would ask for all the details and then distill them down appropriately for the specific C-Suite.
There were times when I was in the same room fielding their questions. In those situations, I found the most success by knowing my numbers and sticking to the messaging that was resonating the best. It was helpful to speak to what was working and what was not.
780 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Laura Lewis
Addigy Director | Head of Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Sam Clarke
Second Nature VP of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Natasha Dolginsky
Panorama Education Sr. Director of Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Related Questions
If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?What do your interactions with the C-Suite look like on a regular basis?What do demand generation managers get wrong when trying to influence the C-Suite?What are some ways that junior and newer demand generation managers can get greater exposure to the C-Suite?How do you influence the C-Suite to get more resources?Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?