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What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?

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6 Answers
  1. Jessica Gilmartin
    Jessica Gilmartin

    Former CRO and CMO at Calendly • 3y

    We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process:  First, we align on goals: We don’t start any project until the team is aligned on the project’s goals and how they ultimately ladder up to our company’s key objectives and mission. On an individual and team level, goals help everyone understand why their work matters and what they should be working towards.  Next, we answer the big questi ...Read More

    2,931 Views
  2. Sheridan Gaenger
    Sheridan Gaenger

    Salesforce Senior Director of Field Marketing, Platform • 2y

    Navigating the pivot from collaboration and ideation to execution and accountability requires structure, project planning, swimlanes and clear communication. Simple frameworks will be your lifeline in this process. Here are some things to take into account and the seven checkboxes I have on my desk when beginning a new project: Establish Clear Frameworks: Implement a RACI (Responsible, Accountable, Consulted, Informed) or DACI (Driver, Approver, Contributor, Informed) model to define roles and r ...Read More

    664 Views
  3. Kexin Chen
    Kexin Chen

    Harvey Vice President Marketing • 3y

    With the start of every program, ideation is critical in inspiring collaboration and partnership. As we get ready for execution, I always recommend a few of these tips: Have an identified person who runs the project management and ensures there is clearly defined roles and responsibilities for the group. To drive accountability, I recommend a work back plan and documentation of the key collaborators who are helping bring the initiative to reality. This may require 1:1 convos for alignment prior ...Read More

    587 Views
  4. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

    Context: I work in a relatively matrixed organization and see a lot of stakeholders across the organization come together to deliver on a shared goal, mission, or solve a problem. See below for my lengthy, tactical response.  In short- the key to successfully navigating the pivot from collaboration and ideation to execution and accountability is to establish and align on clear goals and priorities, identify a SINGLE champion, break the project down into manageable tasks for workstream leads, and ...Read More

    550 Views
  5. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2y

    If you're not using a project brief and implementing the RASCI matrix/model then start doing both of these things now. Make sure the project owner is someone who can walk everyone through the brief, is comfortable with being firm about deadlines, keeps feedback loops tight, and sets both clear expectations and boundaries within project roles and responsibilities. Having regular checkins, using project chats for frequent updates, and using tools like Asana, Notion, Monday.com, etc. to keep everyo ...Read More

    380 Views
  6. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I believe the key to this is to set clear expectations from the beginning. Communicate the project framework in your kickoff or initial call. If this foundation is laid from the beginning, it won’t be interpreted as a pivot. It will be interpreted as carrying through what you initially outlined. There needs to be a clear owner of the project, collaborators and identified individuals who need to be informed (or a similar framework). Proactively keep the team informed. Celebrate successes along th ...Read More

    415 Views

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