What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?
6 Answers
Former CRO and CMO at Calendly • 3y
We care a lot about clarity, both for our customers and our internal teams. So it’s important for us to build clarity into every step of the planning process: First, we...
2828 Views
Salesforce Senior Director of Field Marketing, Platform • 1y
Navigating the pivot from collaboration and ideation to execution and accountability requires structure, project planning, swimlanes and clear communication. Simple frame...
654 Views
Harvey Vice President Marketing • 3y
With the start of every program, ideation is critical in inspiring collaboration and partnership. As we get ready for execution, I always recommend a few of these tips: ...
566 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y
Context: I work in a relatively matrixed organization and see a lot of stakeholders across the organization come together to deliver on a shared goal, mission, or solve a...
543 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2y
If you're not using a project brief and implementing the RASCI matrix/model then start doing both of these things now. Make sure the project owner is someone who can walk...
376 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I believe the key to this is to set clear expectations from the beginning. Communicate the project framework in your kickoff or initial call. If this foundation is laid f...
415 Views