How do you approach building successful partnerships across multiple functions?

Demand Gen (DG) and Integrated Campaigns teams are often at the intersection of several team’s work. Building strong relationships starts with understanding what each team does, their goals and how DG’s work and theirs contributes and or compliments each other. Once you know what each function cares about, what they can accomplish with the resources they have (or don’t), you can find common ground, leverage each other’s expertise and know how you can move each other’s goals forward. The key is b ...Read More

As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing content creation to ensure it resonates in our region or partnering with the social team to post EMEA-relevant content on our corporate social channels.  Here are a few of my tips for building those part ...Read More

Here are three key approaches I use to build successful partnerships:1. Stay Open-Minded and Humble: You can take your work seriously without always taking yourself too seriously. At Own, this is one of our core values. We spend over 40 hours a week at our desks, grinding, performing, and striving for outcomes – and it's hard work. Acknowledging that "work is hard!" is okay. Bringing humility and laughter to your work and your partnerships can foster successful relationships. While dedication an ...Read More

Successful partnerships aren’t just about process is about forming real relationships with the people in those roles. Here some rules I like to follow to forget these partnerships: Lead with empathy: Understand each team's goals, pressures and working styles. It's good to understand where someone is coming from so you know how to partner with them. Share the "Why" before the "ask": When you are trying to collaborate with other stakeholders, you should be open and explain the "why" so they unders ...Read More

Orient around two things: 1) the customer, and 2) shared goals such as OKRs or revenue metrics (revenue, NRR, etc.). Expanding on this a bit - so often functions see the world through their own lens. Sales needs to sell. Product needs to build. Marketing needs to build brand and create demand. Customer Service needs to make sure customers are taking care of. In reality, everyone exists to deliver value to the customers. And when teams work together that works exponentially better. But to do that ...Read More

Successful partnerships are built by listening, learning, and collaborating. Ask a lot of questions, especially when joining a new organization. Understand what this person is responsible for, the current projects they are working on, their goals and challenges. Don't be afraid to ask more questions about the details if anything is unclear or if you don't feel that you could explain the specifics to someone else later. Ask for material to read as a follow-up, and actually read it. As you're lear ...Read More

Building successful partnerships across multiple functions is key for progress and collaboration. You can’t do everything by yourself. Working in partnership with other teams is how you will ultimately reach your business goals. Meeting the team’s KPIs isn’t as impactful if they do not support the overarching business goals. There are several meaningful steps to go about this, but I’m going to highlight the top three as they build upon each other. Communication. The act of communicating sounds s ...Read More