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Demand Generation Demand Generation Strategy

Demand Generation Strategy

Demand Generation Strategy

What is the difference between demand generation and growth marketing?

4 Answers

How do you balance demand gen targets against sales quotas and company-wide revenue goals?

Related to demand gen / sales alignment, specifically thinking about aligning quarterly targets and demonstrating Demnad Gen's contribution to revenue

3 Answers

How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

4 Answers

What recommendations do you make in order to assure the continued success of your strategies?

6 Answers

When do you include both net-new campaigns and expansion/upsell campaigns in a demand generation strategy?

7 Answers

When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?

5 Answers

What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?

3 Answers

What factors do you assess in order to properly prioritize the timing of and budget allocated to different campaigns within a strategy (for example, launching an Account Based Marketing campaign versus a brand awareness campaign)?

2 Answers

What has worked well for you defining the segmentation strategy for various digital channels?

3 Answers

What are the variables that you take into consideration when making these judgments (audience, product, pipeline goals, etc.) and how does each variable impact the finalized strategy?

3 Answers

If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?

3 Answers

Are there specific channels you would consider fundamental to a successful Demand Generation strategy?

6 Answers

How do you present the success of the email strategies to the stakeholders?

4 Answers

What internal and external stakeholders do you involve in your strategy development?

5 Answers

What is your strategy around segmenting buyer personas? What factors do you segment on?

6 Answers

How do you determine which types of campaigns to include in a Demand Generation strategy?

6 Answers

How would you define the difference between metrics, analytics, and insights in the context of Account Based Marketing strategy?

5 Answers

In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?

10 Answers

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

5 Answers

Content vs Trust With trust and core values becoming as important to buyers as product, how can we get these across and increase pipeline engagement?

2 Answers

What recommendations do you generally provide at the end of a campaign?

4 Answers

What are some typical indicators that website optimization should be a priority in your digital marketing strategy?

2 Answers

What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?

1 Answer

How do you update stakeholders with information that helps them efficiently communicate the importance of your Account Based Marketing strategy to their own teams?

5 Answers

When do you begin to prepare to duplicate a strategy that has proven successful?

2 Answers

When should a company focus on an SEM strategy?

3 Answers

What are your top performing email strategies you’ve used historically?

4 Answers

In your experience, at what stage of awareness do you see the most conversions from leads to opportunities?

2 Answers

What does customer journey stages look like at an organization that is prioritizing renewals, expansion revenue & product adoption?

2 Answers

What role do customer and partner testimonials play in a demand generation campaign’s content strategy?

3 Answers

How do awareness stages influence your demand generation strategies?

2 Answers

What are your best practices for scoring inbound leads?

2 Answers

How do you adapt one strategy to garner different types of wins from different campaigns and how do you best set expectations with internal stakeholders about what kinds of results they might see over the life cycle of the demand generation strategy?

2 Answers

What are the best strategies to qualify a lead from the moment it converts on the website?

1 Answer

What is your strategy around segmenting buyer personas?

1 Answer

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