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Account Based Marketing Strategy
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Demand Generation Strategy
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Demand Generation Strategy
3 Answers

Adam Kaiser
6sense VP, Growth Marketing • August 10
SEM is an excellent way for a company to get up and running by responding to demand in the market. Early-stage companies who have not established their brand can start driving interest and opportunities immediately. As an organization grows, SEM can continue to be a large part of its digital t......Read More
1823 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • March 5
I will always start with the goal or objective of the strategy. What are we trying to accomplish and what do we need to support this goal? * Resources. Do you have enough team members to support the strategy? Do you have a budget earmarked for the project? * Audience. How can you segment yo......Read More
463 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • February 14
Great question! It’s helpful to approach your demand generation strategies from the perspective that it is constantly evolving. Approach it from a growth mindset. This is not a “set it and forget it” scenario. Here are a few recommendations to get started: * Speak with customers. First and f......Read More
467 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • November 16
You present the success of the email strategies you are managing by focusing on metrics that matter. Tie your efforts back to revenue when you can. Open rates are interesting, but this metric does not truly speak to the success of your email strategy. With the progression of privacy and lack o......Read More
644 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • January 12
In order for your segmentation strategy to work, it’s important to have product-market fit (PMF) and a solid understanding of your (ICP) ideal customer profile. This will help guide you in segmentation. Start with the question, “where does this segment of my customers hang out”? Depending on the ......Read More
520 Views
2 Answers

Erika Barbosa
Observable Head of Growth Marketing • November 18
The one channel I would say is fundamental is SEO. Aside from SEO, there are too many variables to classify a channel as fundamental (e.g., business objectives, budgets, etc.). From my experience, it's imperative to have a testing mindset for demand generation. If you view demand gen from that......Read More
722 Views
4 Answers

Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be responsible for the entire customer journey. In fact, 56% of high-pe......Read More
2680 Views
2 Answers

Laura Lewis
Qualia Director, Demand Generation • July 27
Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that requires a level of project management and organizational understanding that you cannot outsource without heavy involvement from......Read More
503 Views
3 Answers

Bhavisha Oza
Gong Performance Marketing Lead • March 20
There are three scenarios I can think of here: 1. New product launch 2. Thought leadership campaigns 3. Campaigns with the theme of Business / Technology / Industry Trends In all of the above scenarios, it is important to target both new business and existing customers for your campaign. ......Read More
546 Views
3 Answers

This one is slightly tricky but a good rule of thumb is getting primary stakeholders’ inputs as early as possible, especially for things that need resourcing from other teams and anything that involves technical implementation. Throughout the planning process, this is where you can pinpoint the m......Read More
720 Views