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What internal and external stakeholders do you involve in your strategy development?

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5 Answers
Demand Generation Strategy Channel Mix
  1. Joann Guo
    Joann Guo

    Spotify Associate Director, Growth Marketing • 3y

    Before going into strategy setting, it’s important to align and joint plan with your fellow counterparts in sales, business, product, analytics, operations, PR, and other marketing functions, etc. to establish the topline business target for the year (or quarter). If your team is not currently involved in this cross planning process, I would advocate to be part of it. From there, identify the key products rollout and timing. This helps to develop the key marketing moments and activations needed ...Read More

    2,733 Views
  2. Mindy Servello
    Mindy Servello

    Calendly Head of Demand Generation | Formerly Ping Identity, Calendly • 2y

    When creating a GTM strategy for a SLG company, demand generation should be pulling in sales, marketing leadership, solution marketing, content marketing and potentially others depending on the business structure. Once there is an STP crafted (see other question on strategy) between demand generation and solution marketing, it's time to run it by sales. Getting their feedback is vital because they are the feet on the ground and have qualitative insights you cannot pull from a data warehouse. Thi ...Read More

    729 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    For strategy development, I recommend thinking about this similar to a RACI model (responsible, accountable, consulted, and informed). You’ll need to include internal and external stakeholders who are involved to some capacity or need to be informed. You’ll want to be able to answer questions such as: Who needs to sign off on the strategy? Who needs to collaborate on the strategy? Who needs to be informed? I like to operate from the perspective of over communicating. Transparency is key. Focus o ...Read More

    707 Views
  4. Keara Cho
    Keara Cho

    Salesforce Sr. Director, Field Marketing • 2y

    Please see my answer for this similar question: When designing a demand generation strategy, at what stage do you audit internal departments to determine if there is sufficient stakeholder buy-in and infrastructure needed to support success?

    628 Views
  5. Steve Armenti
    Steve Armenti

    Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y

    Regional sales teams

    Sales ops

    Finance

    PMM

    Marketing ops

    Demand gen

    531 Views

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