Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 9mo
Demand gen is about driving leads to sales while growth marketing is about the entire customer journey from acquisition to purchase and often with a lot of experimentation
Snowflake Director Field Marketing - GCC, India • 2y
Demand generation: reaching out to prospects, engaging with them and building pipeline. More broad based and focused mostly on customer acquisition. Growth marketing: more focused on the entire journey from customer acquisition to retention. This would include cross-selling, upselling to customers, so the journey continues. This also is a lot more data driven, where you’d access information about the customer’s usage of your product and leverage in-app features to reach out to customers. For ...Read More
Salesforce Sr. Director, Field Marketing • 2y
The most simple answer I can give is that they are both very similar - demand gen and growth marketing roles drive X% of the company's Pipe Generation and Revenue. Both are responsible for driving cross-selling, additional users and add-on/upgrades, new logos and new business for the business. Now the difference is what channels demand gen owns vs. what growth owns. As a result of this, where demand gen and growth will sit in an organization might differ (i.e. demand gen within the CMO org, vs. ...Read More
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
This is one of my favorite topics! Usually, the answer is no difference at all. The term "Demand Generation" came first, and over time has evolved into "Growth Marketing." Many organizations still use DG as the term, even through they actually mean Growth Marketing and the DG leader is responsible for Growth Marketing. Officially, however, Demand Generation is a subset of Growth Marketing. Growth Marketing encompasses all of the marketing tactics focused on Pipeline and Revenue: funnel managemen ...Read More
Seso Head of Demand Generation • 3mo
Spelling :) JK but really, it depends who you're talking to. Demand generation tends to more consistently imply your goals are tied to leads, opportunities, pipeline and revenue, whereas growth can relate to the internal org, the audience, or the market. Of course, those can all be part of demand gen too, and they often go hand in hand if not explicitly done by the same person/team.
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
Nand generation is going out into the market and generating interest in your product. Growth marketing is a process in which you develop a hypothesis, test that hypothesis through AB testing, measure the results, continuously iterate.
February 19 @ 10:00AM PT
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Director of Integrated Marketing, Americas · Microsoft
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