Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y
Below are 9 best practices for scoring leads Build your scoring model with demographic and behavioral scoring. Collaborate with your Product Marketing team to define the ideal customer profile (ICP) and buyer persona. These will help with demographic scoring attributes such as company size (# of employees), revenue, vertical/Industry, job title, job level. Use data enrichment tools such as Clearbit, Zoominfo etc to populate this info wherever possible Collaborate with your Campaigns team to defi ...Read More
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