What are tactics that are currently working best for you?
1 Answer
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • October 26
The most important "tactic" (if you may) that has worked well for me is alignment with sales on strategy before launching the campaign. And regular ongoing reviews, updates, feedback, and alignment on any course correction needed during the course of the campaign. I also do campaign retrospectives once the campaign is complete to celebrate wins and identify what can be done better for the next campaign.
1292 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Samantha Lerner
Attentive Director of Growth Marketing, Acquisition
Laura Lewis
Addigy Director | Head of Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Talmage Egan
BILL Director, Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Kelley Sandoval
Databricks Senior Director, Demand Generation
Related Questions
How is Account Based Marketing different for landing vs expanding/ cross-sell/ upsell?Do you use intent data in your ABM model?Have you been in a position to suggest implementation of updated Martech solutions and what indicated to you that a new (or additional solution) was necessary for success?What are the best questions to keep top of mind when conducting a content audit?How does sales channel structure affect your internal partnerships?How do you update stakeholders with information that helps them efficiently communicate the importance of your Account Based Marketing strategy to their own teams?