What are tactics that are currently working best for you?
1 Answer
Bhavisha Oza
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • October 26
The most important "tactic" (if you may) that has worked well for me is alignment with sales on strategy before launching the campaign. And regular ongoing reviews, updates, feedback, and alignment on any course correction needed during the course of the campaign. I also do campaign retrospectives once the campaign is complete to celebrate wins and identify what can be done better for the next campaign.
1231 Views
Top Demand Generation Mentors
Laura Lewis
Addigy Director | Head of Marketing
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Kelley Sandoval
Databricks Senior Director, Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Matt Hummel
Pipeline360 Vice President of Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Adam Kaiser
6sense VP, Growth Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Related Questions
How does sales channel structure affect your internal partnerships?What is your tried and true method of assessing an organization’s goals to determine the customized proportion of inbound to outbound leads needed for success?How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach? What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?When do you begin to prepare to duplicate a strategy that has proven successful?How would you define the difference between metrics, analytics, and insights in the context of Account Based Marketing strategy?