What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?
6 Answers
Snowflake Senior Manager, Streamlit Developer Marketing | Formerly Sentry, Udemy for Business, Demandbase • 3y
This question has a lot to unpack. Influencing change takes a LOT of time, but I would recommend starting with first principles. 3 things I would start with: I gotta sa...
3189 Views
6sense VP, Brand & Growth Marketing • 1y
Great Question!Here are a few to consider and why:Sales Why: The sales team has direct insights into customer needs, pain points, and buying behaviors. They can provide v...
865 Views
Salesforce Sr. Director, Field Marketing • 2y
Go to market as ONE team with your sales counterpart. Ensure the accounts you are targeting is 100% aligned with sales strategy. Your sales team is going to change course...
1066 Views
GitLab Head of Growth Marketing • 2y
I treat my internal stakeholders the same as I do any customer. I seek to understand what matters to them, what jobs to be done they have, and then I position my proposal...
650 Views
Google founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 2y
Host a lunch and learn. Give people free lunch or a snack or something to attend.Then tell a story. Don't present facts and figures.If you're new to storytelling, try usi...
827 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Account-based marketing (ABM) is not intended to be used solely by one department. It is a cross-functional company strategy with heavy influence from sales. Here are a f...
214 Views