As you assess the performance of an Account Based Marketing campaign in progress, which reports are important to take action on immediately?
2 Answers
Salesforce Sr. Director, Field Marketing • 2y
The way I think about ABM metrics are 3 folds:What’s the revenue impact we are driving - early indicators include what’s our contribution to pipe generation.How are we he...
1830 Views
GitLab Head of Growth Marketing • 1y
The key word here is "immediately." I struggle with that. The first reason I struggle is that I don’t trust data at face value. When results look too good or too bad, I d...
536 Views
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