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What do you do to keep sales and marketing aligned on messaging?

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2 Answers
Growth Marketing Strategy
  1. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • May 13

    When marketing and sales are aligned; they accelerate customer acquisition and overall business growth. Alignment towards shared metrics and regular cadences/feedback loops are key. During the planning stage, identifying accounts, personas and messaging provides a good start. However, as the campaign progresses, regular feedback loops help to identify if the messaging works for that persona/customer segment. Continuous iteration with respect to the messaging and tactics is important to ensure ca ...Read More

    363 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The key to this is clear communication. You need to have an ongoing feedback loop between the teams to ensure that you are on the same page. Oftentimes, establishing feedback loops is overlooked, but it is incredibly valuable. This fosters information sharing, which is critical. Furthermore, it's important to share tools, resources, and reports. Looking at dashboards from different perspectives and layering numerical data with qualitative data from sales is invaluable. Lastly, test and iterate a ...Read More

    771 Views

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