What do you do to keep sales and marketing aligned on messaging?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 27
The key to this is clear communication. You need to have an ongoing feedback loop between the teams to ensure that you are on the same page. Oftentimes, establishing feedback loops is overlooked, but it is incredibly valuable. This fosters information sharing, which is critical.
Furthermore, it's important to share tools, resources, and reports. Looking at dashboards from different perspectives and layering numerical data with qualitative data from sales is invaluable.
Lastly, test and iterate as a united team. People will evolve, and as such, your messaging will evolve. Be sure to speak to what the customers and prospects care about. This can be accomplished more successfully in partnership.
764 Views
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Jennifer King
Snowflake Head of Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Jeff Jewett
Deel Senior Director, Lifecycle Marketing & Marketing Operations
Fanette Jobard
Sentry Head of Demand Generation
Keara Cho
Salesforce Sr. Director, Field Marketing
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Jessica Cobarras
Asana Head of Revenue Marketing
Related Questions
How do you identify and prioritize growth opportunities for a business?What is the difference between growth marketing and demand generation?What qualities or skill sets are needed to become a successful growth marketer?What role does content marketing play in driving growth, and how do you develop effective content strategies?How often should you revisit your definition of a Marketing Qualified Lead or Marketing Qualified Account?How do you incorporate experimentation and A/B testing into growth marketing strategies?