Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include: Content marketing Social media marketing Email marketing Referral programs SEO Growth loops (e.g., UGC) Free trials and freemium models Community-led All of these approaches can be scaled appropriately dependin ...Read More
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