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What are some cost-effective growth marketing strategies for startups?

1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 2

There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include:

  • Content marketing

  • Social media marketing

  • Email marketing

  • Referral programs

  • SEO

  • Growth loops (e.g., UGC)

  • Free trials and freemium models

  • Community-led

All of these approaches can be scaled appropriately depending on resources and budget. I'm taking the approach of little to no budget with my recommendations above. However, for early-stage startups, I highly recommend the approach of time-bound and low-budget experiments. If the experiment has legs and you are collecting helpful signals that can inform the strategy, then consider branching out into additional iterations and/or experiments.

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