What are some cost-effective growth marketing strategies for startups?
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include:
Social media marketing
Growth loops (e.g., UGC)
Free trials and freemium models
All of these approaches can be scaled appropriately depending on resources and budget. I'm taking the approach of little to no budget with my recommendations above. However, for early-stage startups, I highly recommend the approach of time-bound and low-budget experiments. If the experiment has legs and you are collecting helpful signals that can inform the strategy, then consider branching out into additional iterations and/or experiments.