Sharebird
Sign Up / Sign In

How do you approach customer acquisition and retention in growth marketing?

Answer
3 Answers
Growth Marketing Strategy
  1. Ravali Dodia
    Ravali Dodia

    ServiceNow Director, Integrated Marketing Campaign Management • 11mo

    Customer acquisition is about bringing new folks in, you want to get their attention, show them the value, and make it easy for them to try or buy your product/service. This means that you need to have smart targeting, clear messaging, and removing friction from the time they are engaged to purchase process. Customer retention is about keeping these individuals around and happy. You want to make sure they are getting ongoing value, feel supported, and have reasons to stick around with your org l ...Read More

    468 Views
  2. Joann Guo
    Joann Guo

    Spotify Associate Director, Growth Marketing • 2y

    In growth marketing, our strategy revolves around addressing the entire customer journey funnel, encompassing both acquisition and retention efforts. While our primary focus is on acquiring leads through targeted acquisition initiatives, we understand that retaining existing customers is equally crucial for sustained growth. One common challenge we've encountered in B2B contexts is the presence of 'leaky buckets,' wherein there's a continuous influx of leads at the top of the funnel, but many cu ...Read More

    1,167 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    From my perspective, customer acquisition and retention are interconnected. If done correctly, the users you acquire will stay retained. It comes down to delivering on the promise you made when acquiring a user. When crafting your acquisition strategies, you should keep in mind how you will see the journey from the first touchpoint through to continuing to delight the customer, to the point where they want to stay with you. Think of the relationship you are building with a customer. It's not jus ...Read More

    510 Views

Related Ask Me Anything Sessions

Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 19 @ 10:00AM PT

View Answers
Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 14 @ 10:00AM PT

View Answers
Kanchan Belavadi

Snowflake Head of GCC Marketing, India, Kanchan Belavadi on Growth Marketing Strategy

May 13 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors