Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Trade shows and conferences have a track record of being successful, assuming a moderate cost. How you measure effectiveness largely depends on your goals for attending the trade show or conference. Taking this into consideration, here are a few tips to gauge effectiveness and success: How many conversations were booked (e.g., dinners, happy hours, etc.)? How many leads were generated in the pipeline? How many sales were made? How much direct traffic did you receive that could be classified as a ...Read More
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