Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

Tough one – unfortunately common and much easier said than done. Of course, managing competing priorities and ensuring focus in demand generation require effective communication and alignment with the executive team. Here are some proven strategies to work collaboratively with the CEO and executive team to prioritize and stay focused: Regular communication: Meet weekly with your Marketing leadership to discuss priorities and understand theirs. If there's a conflict, use this time to discuss and ...Read More

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align them with overarching business outcomes and the priorities that support these outcomes. Here are a few tips: Alignment with the company strategy. The company's strategy and goals should be clear, and your efforts need to align with what will drive the most impact on these goals. Clear communication. While you may not be in direct ...Read More

Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align them with overarching business outcomes and the priorities that support these outcomes. Here are a few tips: Alignment with the company strategy. The company's strategy and goals should be clear, and your efforts need to align with what will drive the most impact on these goals. Clear communication. While you may not be in direct ...Read More

It starts with aligning on outcomes. Oftentimes demand gen teams get pressured to "do more" - more campaigns, more leads, more activities - that's where I have seen many teams struggle. Or when the overall go-to-market strategy isn't scalable - for example, if the demand gen team is expected to create campaigns for every single product - vs. from a solution / theme perspective. The key here is aligning on outcomes. What is the expected impact from the team - sourced/influenced pipeline? MQL volu ...Read More