Demand generation managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?
4 Answers
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 11mo
It starts with aligning on outcomes. Oftentimes demand gen teams get pressured to "do more" - more campaigns, more leads, more activities - that's where I have seen many ...
425 Views
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y
Tough one – unfortunately common and much easier said than done.Of course, managing competing priorities and ensuring focus in demand generation require effective communi...
787 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align th...
629 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Demand generation is dynamic and constantly changing by nature. In order to manage your programs while also being pulled in several directions, it's important to align th...
632 Views