What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?

When you're expanding the team from one to a few people, here are a few things that help: Define clear swim lanesMake sure it’s clear who owns what, whether that’s channels, segments, or products. I also recommend leaning into people’s strengths. If someone’s a strong writer, maybe they take the lead on outbound messaging. Let folks learn from each other, it makes everyone stronger. Use campaign briefs and retrosCreate a shared doc (Notion is great for this!) to align on goals, tactics, and resu ...Read More

Scaling isn’t just about adding more people; it’s about adding structure so things don’t break. That means clear ownership, accountability, and a process for prioritization. A best practice I have taken with me from multiple organizations? Campaign and project briefs (and supporting processes). Every initiative should start with: What problem are we solving? Why is it worth solving? How will we measure success? What are the tradeoffs? If we can’t answer those questions, we’re wasting time. We al ...Read More

Key processes you should implement when expanding a marketing team mostly align around good project management: Creating a marketing calendar. You want to ensure that you don't overlap communications. Creating a calendar to track email communications, content releasing, webinar schedules, etc, becomes critical. The calendar should note which channel the communication is on, as well as which segment of people will receive it. Campaign creation templates. When launching a campaign, you're going to ...Read More

First, define roles and responsibilities of the team. Outline roles, create detailed job descriptions, and ensure alignment between resources. Create a clear vision, set measurable goals, and establish a process to be able to track performance over time. Implement training and development curriculum to allow for career growth. Define individual KPIs, track individual performance through personal OKRs, and implement a performance evaluation process that measure performance against team goals. Est ...Read More