Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I recommend thinking about demand generation as having a toolbox. Depending on the goal, you will select the appropriate tactics. Here is how this impacts the areas outlined in the question: Company's industry: Some tactics are more appropriate for specific industries. This is also dependent on regulations and more sensitive privacy concerns. Where do your customers hang out? Is it somewhere that can be targeted? I recommend viewing this from the perspective of how do you meet your prospective c ...Read More
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