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Integrated Campaign Marketing
Demand Generation
How do you make decisions about the order in which different tactics go live on each channel within the larger campaign strategy?
3 answers
Demand Generation
What factors affect the timing between different tactics going live?
1 answer
Demand Generation
What are key ingredients of a successful campaign launch ? How do you ensure that the launch is full proof
2 answers
Demand Generation
How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?
2 answers
Demand Generation
What variables affect your strategic choice of channels, when designing an integrated campaign?
3 answers
Demand Generation
How can a marketer plan for cohesiveness across tactics and channels with different levels of audience engagement?
2 answers
Demand Generation
What are some factors you consider when determining whether an integrated approach is the best campaign strategy?
2 answers
Demand Generation
What are the differences between the sequence in which tactics go live and the sequence in which they end?
1 answer
Demand Generation
How does an integrated campaign strategy differ when designed to meet pipeline/revenue goals versus a broader, TOFU-centric goal like increasing brand awareness?
2 answers
Demand Generation
What amount of channels and tactics provide the best “bang” for the campaign budget’s buck?
1 answer
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