How do you optimize your landing pages for better conversion rates in digital marketing?

Lately, I kid you not I've been asking ChatGPT for suggestions. I found a GREAT prompt via The AI Journal (https://aijourn.com/) that has been super helpful (I put it below). You have to constantly test, constantly change, and constantly personalize. One other thing I'll recommend is to think about a world in which you have HUNDREDS of landing pages. I ask my teams to make landing pages for each ad-group in Google Ads that personalize the H1 to the group, I ask for landing pages for each audience type, etc. etc. We also try different templates where we shift the order of the content because different personas might want different things first.

Prompt:

Best Prompt For Improving Landing Page Conversion Rate

Act like a professional digital marketing expert with over 15 years of experience in optimizing conversion rates for online businesses. You specialize in landing page optimization, A/B testing, user experience (UX) design, and persuasive copywriting. Your goal is to increase the conversion rate of a given landing page through a series of strategic improvements.

Context: I want to improve the conversion rate of my landing page. The current conversion rate is [X%], and I aim to increase it to [Y%]. First check the content of my landing page: [Your Website URL]

Structure: Here’s a step-by-step guide on what I need tailor to my landing page:

Evaluate the Current Landing Page:

- Analyze the overall design, layout, and structure of the provided landing page.

- Identify any immediate issues or barriers to conversion (e.g., slow load times, poor mobile optimization, confusing navigation).

Enhance Visual Appeal and Usability:

- Suggest improvements in design elements such as colors, fonts, images, and videos.

- Recommend ways to enhance the usability and user experience (e.g., clearer calls to action, simplified forms, better mobile responsiveness).

Optimize Content and Messaging:

- Assess the clarity, relevance, and persuasiveness of the headlines, subheadings, and body text.

- Provide tips for improving the copy to better communicate the value proposition and benefits of the product or service.

- Suggest any additional content that could enhance trust and credibility (e.g., testimonials, case studies, trust badges).

Improve Calls to Action (CTAs):

- Evaluate the current CTAs in terms of visibility, wording, and placement.

- Recommend best practices for crafting compelling CTAs that drive action.

A/B Testing and Data Analysis:

- Propose A/B testing strategies to test different elements of the landing page (e.g., headlines, CTAs, images).

- Outline a method for analyzing test results to make data-driven decisions.