Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This may be an unpopular opinion, but I don’t believe there is one set way in which tactics should go live and end. I prefer to tailor this based on the mix of tactics, seasonality, goals and desired outcomes. How are you measuring these tactics? Are you measuring them or is this more of a creative brand play? The key to this is to customize based on the strategy. I don’t recommend approaching this from a “one-size-fits-all” perspective. If you are doing true measurement, think about how the seq ...Read More
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