What variables affect your strategic choice of channels, when designing an integrated campaign?
3 Answers
Atlan VP, Growth • 3y
Here are the four most important parameters that determine your Channel strategy when designing an Integrated Campaign. 1. Who? - Audience Are you talking to develope...
3720 Views
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y
The key variable that affects the choice of channels is -- target audience. Audience type - Is this a new business campaign or install base, cross-sell / up-sell campaig...
1790 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
When designing an integrated campaign, I recommend starting with the business objective or goal. What are the desired outcomes from the campaign? This is your north star ...
349 Views
Related Questions
What are some factors you consider when determining whether an integrated approach is the best campaign strategy?What kinds of visual identity and messaging are best to create in order to support a campaign that is truly integrated across all tactics and channels?What amount of channels and tactics provide the best “bang” for the campaign budget’s buck? What roles do a company’s industry, suite of products/services, and organizational goals play in the tactics and channels used?How can the visual design and messaging of a campaign be integral to providing a cohesive experience for the target audience?What are key ingredients of a successful campaign launch ? How do you ensure that the launch is full proof