Question Page

What tactics do you use when early opps aren’t progressing into qualified pipeline?

Melissa Perez
Splunk Director, Americas Field Marketing; Industries, Commercial and Latin America6mo
Pipeline and scoring are huge for us. However, when a lead is not qualified or not moving through our channels, we take a few approaches. 1- We take our colder leads and ...
...Read More
514 Views
Matt Hummel
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters1y
I've used a number of different tactics to progress early opps that aren't progressing. From a Marketing perspective, there are usually two overarching goals you can help...
...Read More
577 Views
Fanette Jobard
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker1y
I usually think it's a matter of education. You might be doing great at the top of the funnel with awesome, entry-level content, or maybe you're using channels that bring...
...Read More
527 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
When early opportunities aren't progressing into qualified pipeline, a few tactics that can be deployed consist of: Review targeting: Are you generating the right types ...
...Read More
728 Views