What tactics do you use when early opps aren’t progressing into qualified pipeline?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 10
When early opportunities aren't progressing into qualified pipeline, a few tactics that can be deployed consist of:
- Review targeting: Are you generating the right types of opportunities?
- Reevaluate the qualification process and pitch. Can the sales team better refine their qualification process?
- Provide additional value. Are you nurturing the opportunities in the best way?
Ultimately, you have to identify where the breakdown is happening to be able to identify the remedy.
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