8x8 Vice President, Global Demand Generation • 5mo
If any of these are true, stop launching campaigns and fix the site:
Traffic up, conversions flat
High bounce on core intent pages (pricing, demo)
Form fill ≠ sales-qualified conversations
Long time-to-value on homepage
Multiple CTAs competing for attention
Your website is not a brochure.
It’s a conversion system for different intent levels.
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I am of the perspective that website optimization should be incorporated as a priority (at least to some capacity) with all digital marketing strategies. I believe having a testing mindset is critical for growth. I do not recommend thinking about it as it relates to indicators for whether or not you should. Furthermore, I recommend including a CRO program as part of your digital marketing strategy. Be mindful of what you test and how you gauge success, but the practice is critical for maximizing ...Read More
JumpCloud Vice President, Revenue Marketing • 2y
I think that website optimization should be an ongoing priority if the marketing team has full ownership of the website. I've had web managers and developer agencies roll into my team in many of my past roles, and the reason for that was we really thought about the website as a key place to drive demand. Some other indicators that would tell me that website optimization should be a priority: You don't have a traffic > lead conversion goal You don't have a goal for net new leads You are spendi ...Read More
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
Web optimization should be prioritized when your site is attracting traffic but not converting it.
Here are some clear indicators you need to focus on making changes:
Low conversion rates
High bounce rates on key pages
Traffic quality looks good, but pipeline isn't growing
Slow site speed or poor mobile experience
Unclear or inconsistent messaging
Your website is your storefront. Optimizing it increases ROI on every other channel–ads, SEO, social, you name it.
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
Website optimization is an ongoing process—a continuous refinement. There's always room for improvement in your KPIs. However, certain red flags signal immediate attention is needed: declining conversions, slipping SEO rankings, slow page load times, and increasing bounce rates.These are clear indicators that your landing page requires optimization and a little CRO love. A customer-centric approach is key. Ask yourself: Are users finding what they need? Are they frustrated? Is the messaging uncl ...Read More
February 19 @ 10:00AM PT
January 22 @ 10:00AM PT
Sr. Director: Lifecycle & CRM · Chime
Head of Demand Generation · Seso Inc.
Vice President, Global Demand Generation · 8x8
VP, Demand Generation & Growth · Writer
Director, Demand Generation & ABM · Lexia Learning
Director of Integrated Marketing, Americas · Microsoft
Director, Integrated Marketing Campaign Management · ServiceNow
Director of Growth · Sentry
Head of Demand Generation · Snowflake
CMO · WooCommerce
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