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What are some typical indicators that website optimization should be a priority in your digital marketing strategy?

Camila Cook
8x8 Vice President, Global Demand Generation3mo
If any of these are true, stop launching campaigns and fix the site:Traffic up, conversions flatHigh bounce on core intent pages (pricing, demo)Form fill ≠ sales-qualifie...
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459 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
I am of the perspective that website optimization should be incorporated as a priority (at least to some capacity) with all digital marketing strategies. I believe having...
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2843 Views
Sheena Sharma
JumpCloud Vice President, Revenue Marketing2y
I think that website optimization should be an ongoing priority if the marketing team has full ownership of the website. I've had web managers and developer agencies roll...
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961 Views
Katie Jane Parkes
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify1y
Web optimization should be prioritized when your site is attracting traffic but not converting it. Here are some clear indicators you need to focus on making changes:Low ...
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625 Views
Fanette Jobard
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker1y
Website optimization is an ongoing process—a continuous refinement. There's always room for improvement in your KPIs. However, certain red flags signal immediate attentio...
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662 Views