What are some typical indicators that website optimization should be a priority in your digital marketing strategy?
8x8 Vice President, Global Demand Generation • 3mo
If any of these are true, stop launching campaigns and fix the site:Traffic up, conversions flatHigh bounce on core intent pages (pricing, demo)Form fill ≠ sales-qualifie...
459 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I am of the perspective that website optimization should be incorporated as a priority (at least to some capacity) with all digital marketing strategies. I believe having...
2843 Views
JumpCloud Vice President, Revenue Marketing • 2y
I think that website optimization should be an ongoing priority if the marketing team has full ownership of the website. I've had web managers and developer agencies roll...
961 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
Web optimization should be prioritized when your site is attracting traffic but not converting it. Here are some clear indicators you need to focus on making changes:Low ...
625 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
Website optimization is an ongoing process—a continuous refinement. There's always room for improvement in your KPIs. However, certain red flags signal immediate attentio...
662 Views