How do you identify and prioritize growth opportunities for a business?

Identify It all starts with a deep understanding of your funnel. When I joined my current role, I was lucky to inherit a solid foundation: our analytics team had already been mapping out key funnel milestones, and most of the data I needed was readily available in Looker. If you don't have this, you will need to work with analytics/operations folks to build it. Growth marketing is nothing without the funnel. Once you have an ability to analyze your company's stages, slice the data in different w ...Read More

Always maintain a sense of curiosity and diligently monitor key metrics throughout your business, including customer growth in different markets, segments, and verticals. Pay close attention to funnel conversion metrics to identify where customers may be dropping off. Understanding the various factors influencing each metric is crucial for uncovering potential opportunities for growth. For example, we have observed a significant influx of mobile traffic that is negatively impacting our activatio ...Read More

I like to follow some steps (I'll describe bellow) but It can be more complex in some industries. I always start analysing the business SWOT Analysis or create it. Strengths: What does the business excel in? What unique resources or capabilities does it possess? Weaknesses: In what areas does the business fall short? What are its main challenges? Opportunities: Where are there untapped or emerging markets? What trends or changes could the business capitalize on? Threats: What external factors co ...Read More

I see this process as dynamic, as it should evolve based on business goals. Furthermore, this process should be approached with an experimentation lens. Here are a few questions to ask yourself: What are your business goals, first and foremost? What is the business really strong in versus what needs work? What are your unfair advantages? Where do your customers prefer to get their information? In order to identify and prioritize growth opportunities, you have to consistently ask yourself these q ...Read More