Sharebird
Sign Up / Sign In

What is the difference between traditional marketing and growth marketing?

Answer
4 Answers
Growth Marketing Strategy
  1. Ravali Dodia
    Ravali Dodia

    ServiceNow Director, Integrated Marketing Campaign Management • 11mo

    Traditional marketing is more like "let's get our name out there." So think of big campaigns, billboards, TV ads, magazine spreads. It's not super personalized, planned in advance and it's mostly around brand awareness. Growth marketing is like "let's figure out what actually works, and let's do more of it." It focuses on the entire customer journey. From awareness to retention and upsell/cross-sell. It's data-driven and can be scrappy at times, but its all about testing and growing users, engag ...Read More

    788 Views
  2. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • May 13

    Depends on who you ask! But typically traditional marketing focused more on customer acquisition, lead generation, events, etc. There wasn't much marketing focus on customer retention or engaging with the customer/prospect beyond a certain stage in the pipeline. Today marketing as a function is evolving more towards customer experience - from lead capture, brand awareness, content strategy to customer acquisition, retention and advocacy. Growth marketing is also highly metrics/data driven, empha ...Read More

    370 Views
  3. Pamela King
    Pamela King

    YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 7mo

    Traditional marketing is about getting the word out and generating awareness (1: many). Growth marketing is about generating outcomes and ensuring each user has the right message at the right time (1:1).

    Traditional marketers plan campaigns, buy media, and focus on brand awareness or reach. Growth marketers are focused on the full customer journey (acquisition, activation, retention, and churn). They use data, experimentation, and feedback loops to optimize the funnel at every touchpoint.

    541 Views
  4. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    I believe the main difference between traditional marketing and growth marketing lies in the overall approach. Traditional marketing typically relies on tried-and-true methods, while growth marketing tends to be very data-driven, adopting an experiment, iterate, rinse and repeat mindset. Traditional marketing also boasts a longer legacy and specific methods for measurement. Growth marketing, on the other hand, isn't truly growth marketing without being data-informed. The language used in the two ...Read More

    1,135 Views

Related Ask Me Anything Sessions

Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 19 @ 10:00AM PT

View Answers
Matt Henderson

Sentry Director of Growth, Matt Henderson on Growth Marketing Strategy

May 14 @ 10:00AM PT

View Answers
Kanchan Belavadi

Snowflake Head of GCC Marketing, India, Kanchan Belavadi on Growth Marketing Strategy

May 13 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors