Showpad Director, Growth Marketing | Formerly a child • 3y
Yes. It's nothing out of this world -- typical UTM parameters pass all the way through to the contact record, which, when an opportunity is created on the same account, passes through to the opportunity record, which we follow all the way down to closed-won. We then look at LTV:CAC down to the utm_term level to see which paid search terms drove actual revenue/ARR. I do this for all paid initiatives. For non-paid initiatives, we tie it to the "journey" or asset level. What original touch point g ...Read More
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