What data do you need to justify out-of-home ad spend? How do you measure success?

OOH is admittedly something I am not too experienced in. In the past, I've run geofenced display and paid social ads but those were more or less attributable to that regi...

To justify out-of-home (OOH) ad spend and measure its success, you first need to start with the goals and the measures of success for those goals. You would typically nee...