What are the most important Demand Gen metrics you focus on and what cadence do you review them?
2 Answers
Showpad Director, Growth Marketing | Formerly a child • 3y
I break out the DG metrics into two groups: 1. Demand generation Here I focused on generating demand through "push" campaigns to our ICP accounts. I call this "push" bec...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
My recommendation is to review your KPIs on a daily basis with a dashboard that is intended to give you a quick snapshot on how programs are trending. You’ll want to do a...
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