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What are the most important Demand Gen metrics you focus on and what cadence do you review them?

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2 Answers
Data and Analytics
  1. Moon Kang 🚀
    Moon Kang 🚀

    Showpad Director, Growth Marketing | Formerly a child • 3y

    I break out the DG metrics into two groups: 1. Demand generation Here I focused on generating demand through "push" campaigns to our ICP accounts. I call this "push" because I am essentially shoving our ads in front of folks who never asked for it. I look at things like ad impressions, CTR, engagement rates, and conversions. From an ABM perspective, I look at the same ad metrics, but I also look at account view-through rates (the % of accounts who've seen my ads and then visit our website by oth ...Read More

    2,949 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    My recommendation is to review your KPIs on a daily basis with a dashboard that is intended to give you a quick snapshot on how programs are trending. You’ll want to do a deep dive on a monthly, quarterly and annual basis. Depending on the program, you may have a different review cadence as well (e.g., bi-weekly). I prefer to tailor my metrics based on the goal for the tactic or program. What is the desired outcome? How do we measure towards this goal? This will help dictate the metrics for succ ...Read More

    296 Views

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