What are common metrics that drive different types of marketing strategies like ABM or PLG?
2 Answers
Showpad Director, Growth Marketing | Formerly a child β’ 3y
I think strategies like ABM are decided upon when you identify a strong, core ICP that you can trust both quantitatively and qualitatively. ABM requires a solid ICP to un...
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot β’ 3y
From my perspective, ABM and PLG are two different approaches and while the associated metrics will have some overlap, they will largely differ. There is a complementary ...
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