What is your favorite demand generation interview question and the best answer you've heard?
This could be tech stack related questions, but also more general demand gen questions.
Charted Head of Marketing • 3y
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I r...
6084 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y
Walk me through your favorite campaign. I love this question but it's pretty open-ended and can reveal a lot about the way in which a candidate thinks. Did they underst...
2553 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
My favorite demand generation interview question is around how do you measure success. I tailor the question based on the role, but the essence of the question is the sam...
1123 Views
You.com Chief Marketing Officer • 9mo
A: My favorite: “Walk me through a campaign you owned end-to-end—what was the insight, execution, and outcome?” Best answer was someone who A/B tested messaging for cold ...
906 Views
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 5mo
Below is a question I commonly ask in leadership interviews: If I were to speak with your manager today, what would he/she/they say are your strengths and biggest opportu...
492 Views
Microsoft Director of Integrated Marketing, Americas • 5mo
"Best" DG interview question:How would you connect and align your company's marketing/DG goals with sales?Potential answer:First, we need to understand and differentiate ...
794 Views
Showpad Director, Growth Marketing | Formerly a child • 6mo
My favorite demand generation interview question is simple: “Talk me through your ideal ABM program.”I’ve asked this countless times, and it’s exhausting how often people...
536 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 6mo
My favorite Demand Generation interview question is: "Which 'flavor' or specific aspect of Demand Generation do you enjoy the most, and why?"Demand Generation is a broad ...
513 Views
Salesforce Sr. Director, Field Marketing • 6mo
This is typically the last question I ask after qualifying for technical skills. That question, "What do you look forward to at work every Monday morning?" is the one tha...
495 Views
Related Questions
What is your favorite Demand Generation interview question and the best answer you've heard?For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?What are the key questions you like to ask and why? How would the proper answers to your questions look like?As a hiring manager, what do the best demand generation candidates have in common?How can I improve my interviewing skills for a demand generation role?What are the biggest frustrations you have as a Demand Generation manager?