Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This is a tough question. At a minimum, I would request tracking pixels, which would be a lower level of effort but still require engineering support. The only tools I can recall offhand where I needed zero involvement from engineering would be Semrush, ChatGPT, Hootsuite, and a few additional social media management tools. I do view engineering as a close partner to marketing. Their support helps enhance the implementation of tooling. I would love to dive into your specific use case. However, g ...Read More
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