What KPIs do you tie to the tools in your tech stack to ensure that they are working properly to help you reach your goals?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • June 3
The KPIs that you should tie back to the tools in your tech stack should support your business goals, taking into consideration factors such as your overall business, go-to-market motion, and industry. Here are some general KPIs to consider: conversion rates, activation, engagement, and pipeline stage X.
Tools are merely facilitators and do not directly drive KPIs but rather enable you to do so. Merely having a tool will not guarantee meeting the KPIs; it largely depends on how you implement strategies using the tools. It is also advisable to avoid linking revenue directly to a tool since revenue is typically a lagging indicator.
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