Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The KPIs that you should tie back to the tools in your tech stack should support your business goals, taking into consideration factors such as your overall business, go-to-market motion, and industry. Here are some general KPIs to consider: conversion rates, activation, engagement, and pipeline stage X. Tools are merely facilitators and do not directly drive KPIs but rather enable you to do so. Merely having a tool will not guarantee meeting the KPIs; it largely depends on how you implement str ...Read More
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