How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?

Answer

4 Answers

Stakeholder Management Product Management vs Product Marketing

Marc Abraham

Intercom Senior Group Product Manager • 4y

I work at Intercom where Product Managers where closely with Product Marketing Manager ('PMM'). The four main areas that our PMMs cover are: Customer and marketing insight - Like PMs, our PMMs want to be as close to the customer and the market as possible. PMMs represent the voice of the customer internally. Product strategy - Whilst the PM is ultimately accountable for the creation and execution of the product strategy, PMMs play an important role in informing the product strategy and roadmap. ...Read More

3,078 Views
Devika Nair

Oracle Director of Product Management • 3y

Product Management primarily partners with engineering. They are responsible for what we build, and why we built it. Product Marketing is responsibile for how we position these products to the customers. While product management is also responsible for the positioning, they are looking at it as part of the vision and decision making.

1,111 Views
Sourav Debnath

Finmo Head of Product, Core | Formerly Woo, Afterpay, Xero, PayPal • 1y

Product Management is the craft of - identifying and defining the underlying customer problems (User Research) deciding what problems to solve to create the targeted value or impact (Product Strategy) monitoring/steering (which sometimes could lead to a pivot) towards the targeted value/impact (Product Stewardship) iterating on the above Product Marketing looks into - defining customer value driven in solving the problems targeting and positioning the product to the identified customer iterating ...Read More

3,739 Views
JJ Miclat

Zendesk Director of Product Management • 1y

Product managers focus on identifying the most important problems to build for a persona/market. They then work with product development teams and cross-functional partners (take a swig every time I say cross-functional) to design, validate, build, launch, and optimize solutions that solve those problems. If you build it, they will come. Right? Lies. Product marketers work on pricing, positioning, messaging, of those features to the right customers, through the right delivery channels. They are ...Read More

718 Views