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How do you build nuanced personas for developers when they resist traditional “persona” frameworks?

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  1. Vik Chaudhary
    Vik Chaudhary

    The Biological Computing Company VP Products and Strategic Partnerships • 6mo

    I believe you mean "how do you create a nuanced persona for developers, when you are marketing to them, especially when they don't fit into traditional personas". I feel that developer personas are anything but "standardized". When it comes to application development, especially with AI-assisted coding, there are several new personas that would qualify as developers: Sales Engineers focused on making a vendor's products work during the deal phase in sales Forward Deployed Engineers embedded into ...Read More

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