BILL Director Product Management • 2mo
Yes, PMF can absolutely be the goal early on. And in our experience, forcing a precise north star metric before you have real usage data often leads to optimizing for the wrong thing. That said, large organizations need something to rally around, so here is how I would think of it: Start with a directional metric, not a definitive one. Early on, pick something that signals you are moving in the right direction: activation rate, week 2 retention, time to first value. It does not have to be perfec ...Read More
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