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How do you gather customer feedback insights to help you weight and prioritize what to do next?

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2 Answers
Platform Product Management
  1. Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y

    The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings, I take notes and record the conversations, then share the synthesis with my teams. Advisory Board (Monthly) - I find value in nurturing a customer advisory board with a diverse mix of engineering-based seniority, rep ...Read More

    1,656 Views
  2. James Heimbuck
    James Heimbuck

    ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid • 2y

    Platform teams can be very data driven if they have instrumented and are gathering good metrics but you have to get out of the office and get some qualitative data too! Go talk to your customer who is often a coworker. Grab time with developers on those teams to talk about what they are working on and why. What can't they do for their customers and think about how the platform can solve or make those problems go away before they get to them. The only thing to watch out for is over indexing on a ...Read More

    940 Views

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