What key departments are you working with when releasing features? And how do you work with them?

Platform product management works with many of the same departments as other product teams along with a few additional stakeholders on the developer side: Product marketing: Helps with messaging new features to both internal teams and external customers. Often you collaborate on release notices together. Go-to-market: Collaborate on pricing and packaging of features, creating enablement materials for internal teams, understanding the broader market, and advising on how to position features in th ...Read More

Depending on the phase of the project or lifecycle stage of the product, a product manager collaborates with many different functions. During intial phases, you work with customer/account teams to understand demand, then with designers and user research teams to perform user research, usability studies, focus groups to understand and define. Once you an MVP, work with customers and account teams to get feedback. When you are ready to ship public offering, work with documentation and marketing te ...Read More

The collaboration among different teams depends a lot on the platform components my teams are working on. For example, Infra requires a lot of collaboration with finance on costs. In contrast, our Public API Platform requires strong collaboration with Business Development as this is our channel team to partnerships. But commonly, as a Platform PM overlooking multiple areas such as Mobile, Frontend, DX, and APIs, I usually work closely with the following departments: Engineering - I engage engine ...Read More

Please, don't forget to work with the PMM department when releasing new features 🙏 PMM team can help enhance product planning a lot 🤝 Sharing new feature ideas into the product roadmap can come from the day-to-day of PMM teams: 1. User feedback, PMM surveys, social listening, and usability data. 2. Competitor intelligence, competitors' reviews & market studies. 3. Deep insights through customer interviews, product or marketing data, and sales & CS insights. So don't ignore your awesome P ...Read More