How do you identify which experiments to prioritize first?

Answer

3 Answers

Growth Product Management

Willie Tran

Dropbox Group Product Manager, DocSend Growth | Formerly Mailchimp, Calendly • 3y

I mentally use the ICE (Impact, Confidence, Ease) framework when prioritizing experiments. Impact = How many people does this affect? Confidence = How sure are you that this will work? Ease = How easy is it to implement? Impact and Ease are pretty simple to calculate. However, I find that most people don't know how to accurately assess "Confidence." This is likely because your ideation strategy consists mainly of throwing things at the wall and seeing what sticks. Or just working off of best pra ...Read More

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Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

Every growth team I've been on has more ideas than capacity, so the prioritization muscle ends up being more important than the experimentation muscle itself. With AI, we are stretching where we can go and how much we can deliver, but still this is a crucial skill to master. Map the funnel first, ideas second: Before scoring any single experiment, I want to know where the funnel is bleeding. If activation is at 22% and the industry benchmark is 40%, that's where the leverage is — not on a CTA te ...Read More

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Nicolas Liatti

Adobe Senior Director of Product Management, 3D Category • 2y

Product management is all about reducing risks and blurriness on the value and viability of the product.

So I would say start from the user, move backwards and chose the area where you have the biggest unknown. Make an experiment there so it helps reduce the risks.

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