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What principles should Growth teams operate using?

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3 Answers
Growth Product Management
  1. Ojus Padston
    Ojus Padston

    Vanta Staff Product Manager • 3y

    These 3 principles are presented in rank order, because each one only matters if the ones above it are following Empowerment - Everyone on the team feels ownership, understanding the problem space and context to really make an impact. Without empowerment, the team will inevitably be risk-averse or overly deferential, which is the opposite of the motivated, go-getter attitude needed. This can occur either because the team is not staffed or scoped appropriately, limiting what bets they are able to ...Read More

    3,822 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    Good one. I've worked on growth teams at very different stages — Superhuman (a small, focused team), RD Station (much larger), now Nuvemshop — and the principles that hold up across all of them are pretty short: Move at the speed of learning, not the speed of building: A growth team's output isn't features shipped, it's learnings generated. If a small experiment teaches you something fundamental about your users in a week, that's a higher-leverage week than a polished feature launch that taught ...Read More

    381 Views
  3. Ruchi Aggarwal
    Ruchi Aggarwal

    Former BILL Director, Product Management - Payments • 3mo

    Growth teams should operate with one core principle: user needs come first. Sustainable growth only happens when users are genuinely getting value, not just being nudged into actions that serve short-term business metrics. In practice, this means: Understand the "why" behind user behavior before designing any growth mechanic. If you want users to take a specific action, first ask why they would or wouldn't want to do it. Balance business goals with user experience. A nudge that feels manipulativ ...Read More

    393 Views

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