Willie Tran

Willie Tran

Group Product Manager, DocSend Growth, Dropbox

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Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
By far the best material you could read to learn about PLG has nothing to do with PLG. PLG is based off of the Scientific Method you learned in grade school. Go back and reread the fundamentals of how to go through the Scientific Method. Lessons around experiment design/methodology are highly val......Read More
1631 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
I mentally use the ICE (Impact, Confidence, Ease) framework when prioritizing experiments. Impact = How many people does this affect? Confidence = How sure are you that this will work? Ease = How easy is it to implement? Impact and Ease are pretty simple to calculate. However, I find that most......Read More
1524 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
If you're trying to measure the results of an experiment, assuming they're under a binomial distribution, you just need the numerator and denominator (people exposed to the experiment) for the control and treatment. Then just throw it into your favorite chi square significance calculator (I'm a b......Read More
1129 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
The number one thing first time growth PMs get wrong is only focusing on wins and not involving their team. When creating a Growth squad, your number one enemy isn't not making the number bigger, it's xfn attrition. Designers and engineers who are new to Growth have historically been rewarded for......Read More
1009 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
Ideally, you design experiments in a way that seek to answer a question regardless of the result. For example, "do users not adopt this feature because of discoverability or usability?" is a great question to be answered with an experiment. If the exeriment execution puts that feature front and c......Read More
842 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
The areas I index the most when hiring someone: * Partial - Do they fall in love with their own ideas? If so, then I don't believe they will be a strong Growth PM. Given so many experiments fail, you want someone who is focused on answering questions about the user and the science of i......Read More
793 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
I've wrestled with this over the course of ten years now. I used to think Growth PMs and Core PMs should just be one in the same and every Core PM should be able to do Growth work. However, I don't really believe that anymore. From my experience, there's a place in the business to do optimization......Read More
745 Views
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 20
Personally, I've always used pirate metrics. * Acquisition - Getting the user to sign up * Activation - Getting the signed up user to realize the value of the product * Revenue - Getting the user to pay for the product * Retention - Getting the user to stick around * Referral - Getting the ......Read More
623 Views
Credentials & Highlights
Group Product Manager, DocSend Growth at Dropbox
Formerly Mailchimp, Calendly
Top Product Management Mentor List
Product Management AMA Contributor
Lives In Austin, TX