Willie Tran

By far the best material you could read to learn about PLG has nothing to do with PLG. PLG is based off of the Scientific Method you learned in grade school. Go back and ...

I mentally use the ICE (Impact, Confidence, Ease) framework when prioritizing experiments. Impact = How many people does this affect? Confidence = How sure are you that t...

If you're trying to measure the results of an experiment, assuming they're under a binomial distribution, you just need the numerator and denominator (people exposed to t...

The number one thing first time growth PMs get wrong is only focusing on wins and not involving their team. When creating a Growth squad, your number one enemy isn't not ...

The areas I index the most when hiring someone: Partial - Do they fall in love with their own ideas? If so, then I don't believe they will be a strong Growth PM. Given s...

Ideally, you design experiments in a way that seek to answer a question regardless of the result. For example, "do users not adopt this feature because of discoverability...

Personally, I've always used pirate metrics. Acquisition - Getting the user to sign up Activation - Getting the signed up user to realize the value of the product Revenu...

I've wrestled with this over the course of ten years now. I used to think Growth PMs and Core PMs should just be one in the same and every Core PM should be able to do Gr...