HubSpot Group Product Manager, CRM Platform • 3mo
Start with problems, not ideas. Anchor on a clear user segment and job to be done, then validate pain through 8 to 12 structured interviews focused on past behavior, not opinions. Layer in bottom up data: support tickets, search logs, usage funnels, and win loss notes to see where friction already exists. Map adjacent and non obvious competitors, including scrappy startups and internal workarounds, to understand how the problem is currently solved. Only after that do you test concepts with light ...Read More
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